Amuleek Singh Bijral is the founder and CEO of Chai Point, one of India’s most recognized and loved beverage brands. A former Microsoft executive, Amuleek launched Chai Point with a vision to organize the fragmented chai industry while preserving its personal charm. Today, Chai Point serves millions across India, blending technology, culture, and customer-centric design into every cup.
In this energizing episode of The Happiness Hour, host Ashu Khanna welcomes Amuleek Singh Bijral, for a rich conversation on leadership, innovation, and honoring cultural roots. Under his leadership, Chai Point has grown through digital innovation, automation, and deep consumer empathy. He also shares how happiness, for him, stems from creating meaningful impact while remaining personally grounded in values and simplicity.
Happiness is not by chance
Amuleek asserts that being happy and sustaining happiness is an everyday effort, its not something that happens by chance.
Blending Culture with Innovation
Amuleek shares how growing up in a joint family brewing chai shaped his passion to modernize this cherished ritual without losing its essence.
Leadership Through Authenticity
He discusses how staying true to one’s values fuels long-term impact - and why authentic leadership is the key to building loyal teams and communities.
From creating a robust backend to serving millions, Amuleek highlights how technology and personalization can coexist to meet modern consumer needs.
A standout moment in this episode is Amuleek’s reminder to aspiring entrepreneurs, “if you lose the ‘why,’ your company loses its soul,” He shares the vision behind Chai Point—not just as a beverage company, but as a cultural bridge that brings people together.
Whether you're building a business, leading a team, or seeking purpose in your career, this episode offers actionable insights and heartfelt wisdom. His emphasis on innovation and blending culture, strategy and vision into every decision reveals his secret for a perfect cup of chai.
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